Todays deals on Renewal Links?

Bussmann Super Lag Renewal Links LKN 200 qty 25 new $149.99

Bussmann Super Lag Renewal Links LKN 125 qty 20 new $120.00

New! Box Of 20 Bussman LKS-10 Renewal Links 10 Amp $59.99

LOT-85 COOPER BUSSMANN LKN-225 LKN225 RENEWAL LINK NIB $49.99

NIB BUSS SUPER LAG RENEWAL LINKS #LKN500 250 VOLT (2 PER BOX) $50.00

NIB BUSS SUPER-LAG RENEWAL LINKS #LKN350 250 VOLT $50.00

NIB BUSS SUPER LAG RENEWAL LINKS #LKN300 250 VOLT (5 PER BOX) $45.00

BUSSMANN LKS300 SUPER-LAG RENEWAL FUSE LINKS 300A 600V (SET OF 4) NEW IN BOX $40.00

500 amp renewal fuse link 600V time delay New Box of 5 $45.00

TWENTY SIX (26) Gould Shawmut Renewal Links Fuse RL150 150 Amp 250 Volt NEW $39.95

New! Box Of 20 Bussman LKN-10 Renewal Links LKN10 10 Amp $39.99

BUSSMAN NIB LKS 150 RENEWAL FUSE LINKS 5 PER BOX $32.50

BUSSMAN NIB LKS 175 RENEWAL FUSE LINKS 5 PER BOX $32.50

New! Box Of 17 Bussman LKN-10 Renewal Links LKN10 10 Amp $32.99

CHASE-SHAWMUT NIB RLS 150 RENEWAL FUSE LINKS 25 PER BOX $30.00

Buss LKS 225 LKS225 Super-Lag Renewal Link $34.99

Cooper Bussmann Renewal Link LKS-40 NEW Box of 20 19067 $34.00

BUSSMANN NIB LKN-30 RENEWAL LINK 20 PER BOX $28.50

ALLEN BRADLEY NIB LKN-30 RENEWAL LINK 20 PER BOX $28.50

NIB BUSS SUPER LAG RENEWAL LINKS #LKN175 250 VOLT (5 PER BOX) $25.00

LOT-35 COOPER BUSSMANN LKN-225 LKN225 RENEWAL LINK NIB $24.99

Twenty (20) Buss Fuse Super-Lag LKN10 Renewal Links 10 Amp 250 Volt NEW $28.95

CHASE-SHAWMUT NIB RL40 RENEWAL FUSE LINKS 20 PER UNIT $25.00

New no pkg, lot of 5, Bussmann renewal links LKS-200 $27.99

Buss Super-Lag Renewal Link LKS 250 $29.99

BUSSMAN NIB LKS 125 RENEWAL FUSE LINKS 5 PER BOX $22.50

NIB BUSS SUPER-LAG RENEWAL LINKS #LKN150 250 VOLT (5 PER BOX) $20.00

BUSSMANN LKN-200 RENEWAL LINKS (SET OF 5) NEW CONDITION IN BOX $20.00

FIVE (5) Buss Fuse Super-Lag LKN125 Renewal Links 125 Amp 250 Volt NEW $24.95

BUSSMAN SUPER-LAG LKS 600 RENEWAL LINKS 2 IN BOX 600 V $17.00

NEW BUSS LKS400 SUPER LAG 600V RENEWAL LINKS (26) $20.00

(100) BUSS SUPER-LAG RENEWAL LINKS 250V LKN 60 $20.00

(25) BUSS SUPER LAG RENEWAL LINKS LKN 350 250V $20.00

BUSSMAN NIB LKS 110 RENEWAL FUSE LINKS 5 PER BOX $20.00

BUSSMAN NIB LKS90 RENEWAL FUSE LINKS 10 PER BOX $20.00

BUSSMAN NIB LKS80 RENEWAL FUSE LINKS 10 PER BOX $20.00

CHASE-SHAWMUT NIB RLS70 RENEWAL FUSE LINKS 10 PER UNIT $20.00

COOPER BUSSMAN SUPER – LAG RENEWAL LINKS # LKN 200, BOX OF 5 pcs , 250 VOLT $25.95

COOPER BUSSMAN SUPER – LAG RENEWAL LINKS # LKS 60 , LOT OF 15 pcs , 600 VOLT $25.95

Lot of 10, Buss LKS 70 Renewal Links, LKS70 $21.00

(LOT OF 7) CHASE SHAWMUT RLS 45 45AMP RENEWAL LINKS NEW $22.00

50 CEFCO 90 AMP 600 VOLT RENEWAL LAG FUSE LINKS NIB $25.00

Bussmann renewal link LKN-200 Lot of 15! $15.00

Littelfuse renewal link LKN-600 Lot of 4! $15.00

Lot of 5, Buss LKS 175 Renewal Links, LKS175 $20.00

NIB BUSS SUPERLAG RENEWAL LINKS #80 (10 PER BOX) $15.00

COOPER BUSSMAN SUPER – LAG RENEWAL LINKS # LKN 200, BOX OF 4 pcs , 250 VOLT $22.95

Lot of 20, Buss LKS 15 Renewal Links, LKS15 $18.00

Bussmann Super Lag Renewal Fuse Link LKS 350 350A New Box of 5 $21.24

BUSSMAN NIB LKS 40 RENEWAL FUSE LINKS 20 PER BOX $15.00

THREE (3) Buss Fuse Super-Lag LKN125 Renewal Links 125 Amp 250 Volt NEW $17.95

(5) NIB Bussman LKS-200 Amp 600 Volt Superlag Renewal Fuse Links $14.99

Bussman Super-Lag Renewal Links LKN 45 250V partial box $18.00

Bussmann Super-Lag Renewal Links LKN 5 Lot of 17 $19.99

(8) Gould 400 Amp, 250 Volt Renewal Links $19.99

Bussman SuperLag Renewal Links LKN 150 250V partial box $18.00

Bussman SuperLag Renewal Links LKN 60 250V partial box $18.00

Bussman Super-Lag Renewal Links LKS 15 600V partial box $18.00

New! Box of 5 Bussmann LKN-200 Renewal Links LKN200, 200 Amp $14.99

Gould Renewal Links RL 20 Lot of 19 $17.99

Lot of 5, Buss LKS 125 Renewal Links, LKS125 $13.00

BOX OF TEN (10) BUSS LKN 75 Renewal Links 250 Volts NEW $12.99

19 Jefferson Union Fuse Renewal Links 25A 250V 381-025 $12.00

Bussmann 250VAC Super Lag Renewal Fuse Link LKN125 125A New Box of 5 $16.99

Lot of 3, Buss LKS 150 Renewal Links, LKS150 $12.00

Lot of 12, Buss LKS 40 Renewal Links, LKS40 $12.00

Lot of 35 Bussman SUPER-LAG LKN 70 Renewal Links 250V $9.99

NIB Gould renewal links, lot of 20, RL-20 $14.99

New no pkg, lot of 20, Bussmann renewal links LKN-35 $14.99

Economy 150A 250V Renewal Fuse Link Lot of 4, New $10.95

150A 600V Renewal Fuse Link Lot of 5, New $10.95

Union 175A 600V Renewal Fuse Link Lot of 5, New $10.95

(50) CEFCO 90 AMP LAG RENEWAL LINKS $10.00

BUSSMAN NIB LKN35 RENEWAL FUSE LINKS 20 PER BOX $10.00

Union 125A 250V Renewal Fuse Link Lot of 5, New $9.95

Buss LKS100 100A 600V Renewal Fuse Link Lot of 5, New $9.95

Economy 150A 600V Renewal Fuse Link Lot of 5, New $9.95

Gould Shawmut Renewal Link RLS60 $14.99

Lot of 7, Buss LKN175 Renewal Links, LKN175 $10.00

Lot of 6 Jefferson Union Renewal Links 150 amp 250v $10.00

GE 150A 600V Renewal Fuse Link Lot of 4, New $8.95

LOT OF5 SUPER-LAG RENEWAL LINKS ELECTRICAL FUSES LKN150 $8.00

40A 600V Renewal Fuse Link Lot of 6, New $7.95

Box of 3 Bussmann LKN-200 Renewal Links LKN200, 200 Amp $9.99

Lot of 4 LKN-200 Renewal Links 200 Amp $9.99

Box Of 20 Bussman LKN20 Renewal Links 250V $9.99

Lot of 7, Buss LKS 50 Renewal Links, LKS50 $8.00

Buss LKN50 50A 250V Renewal Fuse Link Lot of 9, New $6.95

Buss LKN60 60A 250V Renewal Fuse Link Lot of 10, New $6.95

GWFCO 60A 250V Renewal Fuse Link Lot of 6, New $6.95

Buss LKN175 175A 250V Renewal Fuse Link Lot of 2, New $6.95

BUSS Super Lag Renewal Fuse Links LKS 200 Lot of 5 NIB $12.74

Bussmann Super Lag Renewal Fuse Link LKS200 200A New Box of 5 $12.74

Lot of 5 Jefferson Union Renewal Links 200 amp 250v $10.00

Lot of 9 Jefferson Union Renewal Links 90 amp 600v $10.00

10 pack! Gould Shawmut RL 100 Renewal Links rl100 fuse $9.95

Lot of 55 Bussmann Fuses Super-Lag Renewal Links LKN-15 $9.00

20 pcs!! Gould Shawmut RL 30 Renewal Links rl30 fuse td $9.99

20 pcs!! Gould Shawmut RL 20 Renewal Links rl20 fuse td $9.99

SHAWMUT 600 RENEWAL FUSE LINKS 600 AMPS 250 V $7.20

Renewal Links Questions

Four Goals of Every Renewal Fundraising Letter

In the fundraising profession, appeal letters that you mail to
existing donors are called renewal letters. They are designed to
solicit a gift, but, more important than that, they aim to
persuade your current donors to renew their support of your
organization. Donors renew their support with their cash, of
course, but they also renew it with their commitment—with their
hearts and minds. And that’s why renewal letters are so vital.
They help you maintain your broad base of support year after
year, cost-effectively.

Renewal letters are part of a year-long program that is usually
called the Annual Giving Program. “Annual” does not mean that
you mail just one letter a year (you shouldn’t). It simply means
that you look at your fundraising efforts as a year-by-year
activity, one where you must persuade your active donors to
renew their commitment each year.

Goal #1: Renew donor commitment
The
primary goal of your annual appeal letters, then, is donor
renewal. Some donors give only once a year. Others give
regularly. And others send a few gifts during the year, but
sporadically. You cannot expect that any of these donors will
stay with your organization until death, theirs or yours. “Donor
renewal is not automatic,” says James Greenfield, in his book,
Fund Raising: Evaluating and Managing the Fund Development
Process.

This means that each letter you mail should aim to re-motivate,
re-invigorate and rejuvenate your donors, encouraging them,
explicitly or implicitly, to renew their commitment to your
organization, or, more accurately, to the people that your
organization serves. This is often done with the first appeal
letter of the year, but donor renewal is really a year-long
activity that takes place with every contact you have with each
donor, whether it’s a phone call, a personal visit or their
presence at a banquet or other event.

Goal #2: Renewed gift
Naturally, your
goal with every renewal fundraising letter is also to raise
funds. So you must ask for a gift in each renewal letter you
mail. Wherever possible, make a mention of the last gift that
your donor sent, and thank them again for their support. And
remember, the most effective renewal letters are those that ask
for funds for a specific need, usually a project.

Goal #3: Upgraded gift
This goal is
optional. In some of your letters during the year (usually at
year-end), you have the option of asking your donors to renew
their support at a higher level. This usually means asking
donors to increase the size of each gift. For example, as
Christmas approaches, you can mail your donors a letter that
says, “I am inviting you to renew your commitment by 10 percent
this year, to help us keep pace with inflation, and to meet our
ambitious goals for the coming 12 months.”

Goal #4: Conversion to monthly giving
Does your non-profit organization have a monthly giving program?
If you do, then you know how gratifying it is to have donors who
send you a gift each month automatically from their bank account
or credit card. Annual renewal letters are a perfect way for you
to convert your annual givers to monthly givers. There are a few
ways to do this:

1. Send a letter whose primary goal is to persuade annual givers
to join your monthly giving program. Spell out the benefits that
the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to
invite annual givers to join your monthly giving program.

3. Include a buckslip or liftnote in your letters, describing
your monthly giving program and inviting donors to sign up.

Asking recent donors to send you another gift is a lot easier
and less expensive than acquiring a new donor. That’s why
renewal letters play such a vital role in helping your
non-profit raise funds affordably. Most donors who respond by
mail do not send with their first gift enough money to recover
your costs of acquisition. That’s why their second gift and
subsequent gifts are so crucial. My hope is that your
fundraising letters will persuade your donors to stay with you
for a long, long time.

© 2005 Sharpe Copy Inc. You may reprint this
article online and in print provided the links remain live and
the content remains unaltered (including the “About the author”
message).

About the Author

Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at
www.sharpecopy.com
.

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